Description
Every florist has had the call. The peonies are not coming, the market was picked clean by nine, or the bouquet you built on Friday has collapsed in Saturday’s heat. Almost all of it traces back to one thing: buying flowers without properly understanding the season you are working in.
The Seasonal Flower Guide fixes that. It is organised by season rather than by country, so it works whether your spring falls in March or in September. You get the stems worth looking for in each season, the handling notes that actually matter for each one, and the two working pages that turn all of it into a process you can repeat.
What is inside
- The rules of seasonal buying, including why you sell the shape and never the stem
- Spring, summer, autumn and winter stem lists, with handling notes for each season
- A full substitution table: what to swap to, what changes, and what to watch for
- A heat hardiness reference splitting stems into holds up, needs water, and avoid outdoors
- Hot weather working rules for outdoor ceremonies and long photograph sessions
- Eighteen questions to ask your wholesaler before you commit an order
- A printable wholesaler order sheet with agreed substitutions written down
Who it is for
Florists and floral designers building wedding work, planners and stylists who brief florists and want to know when a quote is realistic, and anyone designing their own wedding flowers who wants the best result for the money.
After you use it, you stop promising varieties you cannot guarantee and start designing looks you can always deliver. Your orders get cheaper because you buy in season, your builds hold up because you know which stems hate heat, and a failed crop becomes a five minute swap rather than a difficult phone call.
What’s inside
- Season by season stem lists that work in any hemisphere
- Conditioning and handling notes for each season
- Substitution table for when a crop fails
- Heat hardiness reference for outdoor weddings
- Hot weather working rules
- Questions to ask your wholesaler
- Printable wholesaler order sheet
