Description
Most wedding businesses market by feel. You post because it has been a few days, you tweak the website when you have a spare hour, and you never sit down to check which of it is bringing enquiries. Effort is not the problem. Direction is.
This audit gives you a structured review you can run on your own business twice a year, or sell as a paid service to clients. Eight areas, honest scoring out of ten, and a ranking method that turns findings into a plan rather than a list of complaints.
Inside you will find:
- How to prepare: the access, the review period and the mindset that makes an audit useful
- An audit details page to record the business, the period and the objective
- A breakdown of the eight areas, including the enquiry-to-booking step most audits skip
- Website analysis: navigation, mobile, speed, clarity, calls to action, enquiry form
- Social media: platform fit, message consistency, real engagement, response times
- Search visibility: phrases, page titles, images, links and business listings
- Paid advertising: spend, targeting, ad and landing page match, cost per enquiry
- Email marketing: list health, rates, segmentation, welcome sequence, quote follow-up
- Content strategy: what your couples ask, what performed, and where content leads
- Competitor comparison grid for three named rivals
- Enquiry to booking: reply speed, conversion at each step, and why you lost the losses
- A one-page scorecard with priority, owner and due date for all eight areas
- An action plan page for your three priorities, plus notes on running this for clients
It is for wedding planners, stylists, photographers, venues and anyone offering marketing support to the wedding industry who wants a professional, repeatable framework.
After you run it, you know exactly where your marketing leaks. Instead of twenty vague intentions you have three actions with owners and deadlines, a baseline to compare against, and the next audit already in the diary.
What’s inside
- Eight-area audit framework
- Question-by-question scoring tables
- Competitor comparison grid
- Enquiry-to-booking conversion review
- One-page priority scorecard
- Three-priority action plan
- Guidance for auditing clients
