Description
A business plan is your pocket guide to running a wedding business without it running you. You can keep it in your head, but heads overflow, especially in season. Written down, it becomes something you can check yourself against when the work gets loud and the decisions get expensive.
This is not a corporate document full of jargon you will never read again. It is a set of direct questions and printable worksheets designed for micro and small businesses, so you can build a plan in an afternoon and keep it useful for years.
What is inside:
- Why the plan needs to exist on paper, and the warning about over-planning instead of starting
- Your why, your definition of success, and your twelve month and three year goals
- A competitor review grid and a full ideal client profile table
- What you sell, what form it takes, and how you will deliver it well
- A four step method for testing an offer before you invest in it, including what to do when something flops
- Value proposition, mission statement, business name and tagline worksheets
- A website and social presence audit with deadlines
- Personal monthly expenses table to find your minimum owner drawings
- Set-up costs, ongoing monthly costs and a three year sales forecast
- The product, promotion and profit summary, including the bookings you need to cover costs, to live on, and to hit your goal
It is written for wedding planners, stylists, florists, photographers and any wedding supplier starting out or restarting properly.
By the end you will know your numbers, your client and your offer, and you will have a living document to revisit every six months instead of a vague plan that lives in your head.
What’s inside
- Your why, your goals and your definition of success
- Competitor review grid
- Ideal client profile table
- Offer testing method and failure plan
- Brand, mission and tagline worksheets
- Personal expenses and minimum drawings calculator
- Product, promotion and profit summary page
- Set-up costs, running costs and a three year sales forecast
