Description
Most wedding businesses do not have a pricing problem. They have a costing problem. Nobody has counted the hours a wedding really takes, nobody has added up the overheads that get paid whether or not a booking comes in, and nobody has worked out how many weddings a year is physically possible at a decent standard. So prices get set by looking at what the person down the road charges, and the year ends busy, tired and strangely broke.
Pricing for Profit 2026 fixes that in one afternoon with a calculator. It is a workbook, not a lecture: you fill in your own numbers, table by table, and come out the other side with a cost per billable hour, a realistic capacity, and a target average booking value you can actually price against.
What is inside
- The numbers that decide everything, explained in plain terms
- An hours audit: every stage of one wedding, from enquiry to final invoice
- A billable hours calculation that shows where your week really goes
- A full annual overheads table, including the equipment replacement fund most people forget
- Paying yourself first: salary, tax provision and target profit as costs, not leftovers
- Your cost per billable hour, worked out line by line
- A quote builder for a single wedding, with contingency, margin and a post-wedding variance line
- Package design rules, and when to quote custom instead
- How to raise your prices without losing your nerve, plus the lines for the awkward moments
- A quarterly numbers table and a page for the decisions you make each quarter
Who it is for
Planners, florists, stylists, photographers and any wedding supplier who sets their own prices, whether you are in your first season or your tenth and quietly suspecting the maths has never been done.
Tax, business structure and what counts as a claimable cost differ by country, so this is a framework to complete and then take to your own accountant. After you use it, you will know your floor, know your capacity, and be able to say your price out loud without flinching.
What’s inside
- Hours audit for one full wedding
- Billable hours calculation
- Annual overheads worksheet
- Cost per billable hour formula
- Quote builder with contingency and margin
- Package design rules
- How to raise prices, with scripts
- Quarterly numbers review table
