Description
Social media rents you an audience you have to keep paying for in time and content. Search brings you couples who are already looking, at the moment they are looking. The gap for most wedding suppliers is not talent or photographs — it is that their website has one page called Services and no page a search engine can match to what couples actually type.
This kit is the practical starting point. It comes from The Wedding Academy’s business training, and it assumes you are running the site yourself with about an hour a week.
Inside you will find:
- How search works for wedding suppliers, and how long it honestly takes
- Keyword research built from your own inbox, autocomplete and venue names, plus what not to chase
- A printable keyword worksheet with intent and priority columns
- A page map showing exactly what each page should target and contain
- Six rules for writing venue pages that rank, using experience only you have
- Location pages done honestly, without thin invented city pages
- A twelve-point on-page checklist for every page you publish
- Image SEO for gallery-heavy sites: file sizes, formats, names and alt text
- A six-week rota so the work fits into one hour a week
- Measurement without drowning in data — four numbers, near-miss keywords and a change log
- A monthly tracker and a ninety-day plan worksheet
It is written for planners, stylists, florists, photographers, celebrants, cake makers and venue teams who own their website and want steady enquiries rather than a viral week.
After ninety days of this you will know which phrases bring you work, have three or four pages doing real work for you, and stop guessing about what to publish next.
What’s inside
- Wedding-niche keyword research method
- Printable keyword worksheet
- Page-by-page site map
- Venue and location page formulas
- Twelve-point on-page checklist
- Image SEO checklist for galleries
- Six-week one-hour-a-week rota
- Monthly tracker and ninety-day plan
