Description
Couples google “wedding florist near me” long before they find your Instagram. The map with three local businesses at the top of those results is where local enquiries begin, and your Google Business Profile is the only thing that puts you there. It is free. Most wedding suppliers set it up once, never touch it again, and quietly lose enquiries to someone with fresher photos and more recent reviews.
This playbook fixes that in one sitting, then keeps it working with a short monthly routine. It comes from The Wedding Academy’s business training and is written for suppliers doing their own marketing between weddings.
Inside you will find:
- Setup in six steps, including verification, service-area businesses and the naming rule that gets listings suspended
- A category table for planners, stylists, florists, photographers, celebrants, venues, cake makers and hair and makeup artists
- A full profile worksheet: name, categories, service area, description, services, links and attributes
- How to write the 750-character description, with a real example instead of passion-and-memories filler
- Service areas without a shopfront, and what genuinely builds local relevance
- A twelve-point photo checklist plus the upload rules that keep images live
- Posts, offers, events and the questions and answers section most suppliers leave empty
- A review engine table: what to say at booking, after the wedding, on the follow-up, and how to reply to a bad review
- Local search basics beyond the profile itself
- A printable twelve-month maintenance tracker and a measurement worksheet
It suits any wedding supplier working in a defined area, whether you have premises or work from home.
After a fortnight of this, your listing looks current, your reviews arrive without you feeling awkward, and you can see which searches are actually bringing you calls.
What’s inside
- Six-step setup and verification guide
- Category table by supplier type
- Complete profile worksheet
- Description writing guide with example
- Twelve-point photo checklist
- Posts, offers and Q&A tactics
- Review request and reply engine
- Twelve-month maintenance tracker
