Description
Your website is usually the first proper look a couple gets at your business, but most wedding planners, stylists and photographers spend far longer choosing a font than writing the words that convince someone to enquire. This kit gives you a working structure and ready-to-adapt copy for every core page, so you can write a site that reads like an expert instead of a template nobody finished.
Each template is built around what couples are actually trying to find out when they land on your site: what you do, whether you understand weddings like theirs, roughly what it costs, and what happens if they get in touch. Adapt the language to your own voice and specialities, but keep the underlying structure, because it is built around real buying behaviour, not guesswork.
What is inside
- Why website copy matters more than design for winning enquiries
- Eight core page templates: homepage, about, services, package descriptions, portfolio, testimonials, FAQ and contact
- The three writing rules that make copy convert, with before and after thinking
- An 18-point website copy checklist
- A printable page-by-page copy tracker
- Insider tips on pricing transparency and testimonial refresh cycles
- A website copy notes page to plan your own rewrite
Who it is for
Wedding planners, stylists, photographers, florists and venue teams writing a new website or rewriting an underperforming one. It suits businesses at any stage, from a first-year supplier building their very first site to an established business refreshing tired, generic copy.
What changes
Instead of vague, brochure-style language, your website speaks directly to one couple at a time, answers their real questions, and gives every page a clear next step. Enquiries arrive better qualified because the copy has already done some of the filtering, and your site finally sounds like the expert you actually are.
What’s inside
- Eight core page copy templates
- Three writing rules that make copy convert
- 18-point website copy checklist
- Printable page-by-page copy tracker
- Package and pricing description templates
- FAQ and testimonials page frameworks
- Insider tips on pricing transparency
- Website copy notes page
