Book three of the wedding academy handbook series
The Wedding Florist's Handbook
From conditioning and mechanics to bouquets, installations and quoting. Floral recipes, a flower library and workbook pages.
The ebook is a fillable PDF with instant download, sold direct by The Wedding Academy.
what's inside
Inside the book
What's inside
- The florist's eye: what the job really involves, the principles of floral design, colour, season and sourcing local
- Knowing your flowers: names, roles and stem counts, foliage, buying, conditioning, your studio and foam-free mechanics
- Personal flowers: bouquets, buttonholes, corsages, crowns and wearable flowers
- Ceremony and reception: arches, aisles, installations, centrepieces, long-and-low tables and the finishing details
- The wedding, start to finish: consultations, proposals, contracts, pricing for profit and the wedding week to pack-down
- The business of flowers: running a floral business, portfolio, marketing and growth
look inside
Real pages from the book
Want to read more? Download the first chapter free.
who it's for
Written for you if…
Want to study it properly and earn a certificate? The book is built on our Certificate in Floral Design.
kind words about jac
What people say about working with Jac
“Jac brings energy, pizzaz and creativity to every project she touches. You will love working with her.”
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
“Jac has a vibrant personality and a can do attitude. I worked with her at PASH and was also involved in an event she ran. It was a great success and Jac put everything in to making it so.”
Recommendations from Jac's LinkedIn profile.
about the author
Jac Bowie
Jac Bowie is the owner and CEO of The Wedding Academy, which has trained more than 11,000 students worldwide since 2004, 100% online. She has produced more than 500 events, worked in commercial radio, created and hosted the Wedding Empires podcast and founded the women's business network Business in Heels. Jac is the author of the eight books in The Wedding Academy Handbook series: The Wedding Planner's Handbook, The Wedding Stylist's Handbook Volumes One and Two, The Wedding Florist's Handbook, The Wedding Business & Marketing Handbook 2026 Volumes One and Two, The Micro, Intimate & Destination Wedding Handbook and The Couple's Wedding Planning Handbook.
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