Description
Wedding marketing runs on seasons. Couples get engaged over the December holidays and around Valentine’s Day, research in waves, walk expo halls and book months ahead. If you only think about marketing when things go quiet, you are always a season behind, posting to couples who have already booked someone else.
This calendar maps the real rhythm of the wedding year and turns it into a simple plan you can fill in and follow, whether you work in the northern or southern hemisphere.
Inside you will find:
- How to use the calendar and adjust it to your own market
- The wedding year at a glance for both hemispheres, from engagement peak to quiet months
- Month-by-month guidance for all twelve months
- A year of themes table to plan your focus for each month
- Key dates to plan around, with prep start dates
- Content pillars to rotate
- Three fill-in monthly planners covering goals, email, promotions and one bigger project
- Weekly content grids for social, video, blog and email
- A monthly results review for enquiries, consultations, bookings and sign-ups
It is built for wedding planners, stylists, florists, venues and any wedding supplier who wants steady enquiries all year rather than a feast-and-famine calendar.
Once you are working from it, you plan engagement season in September instead of scrambling in December, you walk into expos with a follow-up plan ready, and you use quiet months to build rather than worry. Every month has a theme, a goal and a plan, and your marketing finally works a season ahead.
What’s inside
- The wedding year at a glance for both hemispheres
- Month-by-month marketing guidance
- Year of themes and key dates planner
- Content pillars to rotate
- Three fill-in monthly planners
- Weekly content grids
- Monthly results review
