Description
Most wedding businesses try ads the same way. They boost a pretty post, send the clicks to their home page, check back a week later, see a pile of likes and no enquiries, and decide ads do not work. The platform was never the problem. What was missing was a clear offer, a budget based on real numbers, a page built to convert and a habit of checking results.
This premium kit gives you that whole system in one printable workbook, written for wedding planners, stylists, florists, celebrants, photographers and every other wedding pro thinking about paid ads in 2026.
Inside you will find:
- A readiness checklist, plus plain guidance on when ads make sense and when to hold off
- A one-page offer worksheet so every ad has a clear message
- A test budget calculator that works out your break-even cost per enquiry and per booking from your own figures
- Google search targeting: a keyword planner sheet and negative keyword starter ideas
- Meta targeting: an audience test plan built for today’s broader, automated targeting
- Five ad copy frameworks with wedding examples, plus a Google responsive search ad builder
- Creative and landing page checklists
- Tracking basics: pixel, conversions, GA4, UTM naming and the low-tech source question that fills the gaps
- A weekly review sheet and the questions to ask each week
There are no made-up benchmarks here. Ad costs vary too much by place, season and niche for averages to help you. Instead, every page helps you record your own numbers, so you learn what an enquiry really costs you.
It is for wedding pros who have a service that already sells and want more of the right enquiries, and for anyone who has tried ads before and wasted money without knowing why.
Once you have worked through it, you will know exactly how much you are willing to spend, what a good result looks like for your business, and what to change when an ad is not working. Ads stop feeling like a gamble and start behaving like a tool.
What’s inside
- Ads readiness checklist and when-to-start guide
- One-page offer worksheet
- Test budget and break-even calculator
- Google keyword sheet and Meta audience test plan
- Five ad copy frameworks and a search ad builder
- Creative and landing page checklists
- Tracking basics
- Weekly review sheet and questions
