Description
Beautiful photos show couples what you made. They do not show how you think, how you handle a tricky venue or what it feels like to work with you. That is what a case study does, and it is one of the most persuasive pieces of marketing a wedding business can own. Most pros never write one, because they are not sure where to start or whether they are allowed to share.
This template takes you from a finished wedding to a finished story, with permissions and credits handled properly.
Inside you will find:
- Why case studies win bookings and how to choose the right wedding
- How to get permission, with a permission tracker
- Word-for-word request scripts for couples, photographers and suppliers
- The story structure: brief, challenge, approach, result and credits
- A fill-in case study template
- Photo selection guidance and a selection sheet
- A supplier credits list
- A repurposing plan for website, blog, carousels, video, Pinterest, email and pitches
- Caption starters for each part of the story
- A before-you-publish checklist
It is built for planners, stylists, florists, venues and any wedding supplier who wants a portfolio that does more than look pretty. It works just as well for your first case study as your twentieth.
Once you have used it, one great wedding becomes weeks of content: a full website story, social posts, a blog, a pitch page for venues and planners, and a story you can send when couples ask whether you have done something like this before. Your portfolio starts answering questions and building trust before the first call.
What’s inside
- Choosing the right wedding
- Permission tracker and request scripts
- Brief, challenge, approach, result structure
- Fill-in case study template
- Photo selection sheet and supplier credits
- Repurposing plan and caption starters
- Before-you-publish checklist
