The Wedding Business & Marketing Handbook 2026, Volumes 1 & 2 (Ebook)

Description

Talent books the first wedding. A business books the next hundred.

What’s inside

• Foundations: your business DNA, your ideal couples and niche, standing out, and a 13-step business plan
• Money and protection: pricing and packages that pay you properly; contracts, insurance, privacy and admin
• Your brand: brand strategy, visual identity, emotional branding and storytelling
• Clients, sales and systems: the client experience, sales without the sleaze, software and automation, AI in your business
• Marketing that works: your marketing plan, website, SEO and AI search, content, blogging and email
• Social media in 2026: your strategy, Instagram, TikTok and short-form video, Pinterest, Facebook, Snapchat and beyond, then ads, influencers, PR and growth

The Wedding Business & Marketing Handbook fillable ebook gives you all 20 chapters, the business recipes, the scripts, The 2026 Toolkit and 100 worksheets as one PDF. The worksheets have typeable fields: your business vision, ideal client profile, pricing calculations, contract checklist, brand style guide, client journey map, marketing plan, content calendar and more. Fill them in on screen, save them and revisit them every year.

What you get

• The complete book: 586 pages in full colour
• Fillable fields in all 100 worksheets
• The 2026 Toolkit with clickable links
• Instant download after purchase
• Works in Adobe Acrobat Reader (free), Apple Preview and most PDF apps

Built on The Wedding Academy’s Certificate in Wedding Business & Marketing, and written by Jac Bowie, owner and CEO of The Wedding Academy.

Digital product. No refunds on digital downloads, so please check the details before you buy. Download and save your copy. You may print the worksheets for use in your own business; please don’t share or resell the file.

Also included

• Bonus: the worksheets as a separate, lighter fillable workbook PDF, easy to print for each client

Prefer print? The paperback comes in two volumes. Order the Volume One paperback. Order the Volume Two paperback. See the whole series at weddingacademyglobal.com/books.

Who this book is for

• You’re starting a wedding business and want a plan that pays you properly
• You run a wedding business and need more enquiries and bookings
• Planners, stylists, florists, photographers, venues and every other wedding supplier

Not sure yet? Read the first chapter free, worksheets included.

Questions about The Wedding Business & Marketing Handbook 2026

Is The Wedding Business & Marketing Handbook 2026 an ebook or a printed book?
This listing is the ebook: a full-colour PDF you download straight after purchase. The paperback comes in two volumes, printed by Blurb: order Volume One or order Volume Two.

Can I type into the worksheets?
Yes. All 100 worksheets have fillable fields. Type into them on screen, save your copy and print a fresh set whenever you need one. They work in Adobe Acrobat Reader (free), Apple Preview and most PDF apps on computer and tablet.

Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained wedding professionals online since 2004. It is one of the eight books in The Wedding Academy Handbook series.

Is the book the same as the course?
No. The book is built on The Wedding Academy’s Certificate in Wedding Business & Marketing and is yours to keep as a reference and workbook. If you want to study with The Wedding Academy and earn the certificate, enrol in the Certificate in Wedding Business & Marketing.

Can I get a refund?
It’s a digital product, so there are no refunds once it has been downloaded. Please save your copy somewhere safe.

The Wedding Academy Handbook series: eight books by Jac Bowie for wedding planners, stylists, florists, business owners and couples. See every book in the series. Ready to study? Explore the Certificate in Wedding Business & Marketing.