The Wedding Florist’s Handbook (Ebook)

Description

Couples remember their flowers. The weight of the bouquet as they walked in, the garden roses in the car, the arch they stood under. Somebody ordered those stems weeks ahead, conditioned every one, built each piece by hand and got it all into the venue on time.

What’s inside

• The florist’s eye: what the job really involves, the principles of floral design, colour, season and sourcing local
• Knowing your flowers: names, roles and stem counts, foliage, buying, conditioning, your studio and foam-free mechanics
• Personal flowers: bouquets, buttonholes, corsages, crowns and wearable flowers
• Ceremony and reception: arches, aisles, installations, centrepieces, long-and-low tables and the finishing details
• The wedding, start to finish: consultations, proposals, contracts, pricing for profit and the wedding week to pack-down
• The business of flowers: running a floral business, portfolio, marketing and growth

The Wedding Florist’s Handbook fillable ebook gives you all 20 chapters, the floral recipes, the Flower Library and 100 worksheets as one PDF. The worksheets have typeable fields: consultation notes, recipes, stem counts, flower orders, pricing calculators, wedding-week plans and more. Fill them in on screen, save them, and print them whenever you need a clean copy.

What you get

• The complete book: 481 pages in full colour
• 100 fillable worksheets
• The Flower Library: 24 flower profiles
• Instant download after purchase
• Works in Adobe Acrobat Reader (free), Apple Preview and most PDF apps

Built on The Wedding Academy’s Certificate in Floral Design and Working with Flowers training, and written by Jac Bowie, owner and CEO of The Wedding Academy.

Digital product: no refunds once purchased and downloaded. Please download and save your copy. You may print the worksheets for use in your own business. Please don’t share or resell the file.

Also included

• Bonus: the worksheets as a separate, lighter fillable workbook PDF, easy to print for each client

Prefer print? Order the full-colour paperback here. See the whole series at weddingacademyglobal.com/books.

Who this book is for

• You love flowers and want to know how wedding floristry really works
• You’re a florist moving into weddings and need recipes, stem counts and pricing
• You run a floral studio and want foam-free mechanics and better systems

Not sure yet? Read the first chapter free, worksheets included.

Questions about The Wedding Florist's Handbook

Is The Wedding Florist's Handbook an ebook or a printed book?
This listing is the ebook: a full-colour PDF you download straight after purchase. There is a paperback too, printed by Blurb: order the paperback here.

Can I type into the worksheets?
Yes. All 100 worksheets have fillable fields. Type into them on screen, save your copy and print a fresh set whenever you need one. They work in Adobe Acrobat Reader (free), Apple Preview and most PDF apps on computer and tablet.

Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained wedding professionals online since 2004. It is one of the eight books in The Wedding Academy Handbook series.

Is the book the same as the course?
No. The book is built on The Wedding Academy’s Certificate in Floral Design and is yours to keep as a reference and workbook. If you want to study with The Wedding Academy and earn the certificate, enrol in the Certificate in Floral Design.

Can I get a refund?
It’s a digital product, so there are no refunds once it has been downloaded. Please save your copy somewhere safe.

The Wedding Academy Handbook series: eight books by Jac Bowie for wedding planners, stylists, florists, business owners and couples. See every book in the series. Ready to study? Explore the Certificate in Floral Design.