Description
Most wedding business owners finish the season exhausted, glance at the bank balance and roll straight into next year doing exactly the same things. The marketing that never booked a wedding keeps eating hours. The package that loses money keeps selling. And the goal for next year is a number picked from thin air, never checked against how many Saturdays you actually have.
This planner gives you one structured afternoon to look back at what really happened, then turns what you find into a clear, realistic plan for 2027.
What is inside
- A guided set-up: what to gather and how to work through the review
- The year at a glance: proudest moments, hardest lessons, the clients to repeat and the ones to avoid
- A month-by-month bookings review, with conversion rates you calculate yourself
- An enquiry sources review that judges each channel on bookings and revenue, not likes
- A money review, profit by service and questions to take to your accountant
- Client feedback themes and where to find them
- Stop, start, keep, with prompts for when you are stuck
- 2027 goals, a capacity calculator that tells you how many weddings you can really take, and quarterly priorities
- A one-page plan to pin above your desk
Who it is for
Wedding planners, stylists, florists, celebrants, photographers and any wedding business owner who wants next year to be more profitable and less frantic. It works whether this was your first year or your fifteenth.
What changes
You walk away knowing which enquiry sources deserve your time, which services earn their keep, what your real capacity is and what you are going to do each quarter. Instead of a vague resolution, you have a plan on one page that adds up.
What’s inside
- Month-by-month bookings review
- Enquiry sources review by bookings and revenue
- Money review and profit by service
- Client feedback themes
- Stop, start, keep with prompts
- Capacity calculator for 2027
- Quarterly priorities planner
- One-page 2027 business plan
