Wedding Academy | The Wedding Sales Handbook by Jac Bowie
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The Wedding Sales Handbook by Jac Bowie

Book ten of the wedding academy handbook series

The Wedding Sales Handbook

Turn more enquiries into bookings, without ever feeling pushy. First replies by email, DM and WhatsApp, discovery calls, proposals, objections, closing, follow-up and referrals, with word-for-word scripts, sales recipes, stories from the field and fillable workbook pages. Written for every wedding professional who has to sell.

16chapters in five parts
80fillable workbook pages
19step-by-step sales recipes
376full-colour pages

The ebook is a fillable PDF with instant download, sold direct by The Wedding Academy. The full-colour paperback is printed and shipped by Blurb.

what's inside

Inside the book

What's inside

  • The sales mindset: why selling is serving, who the buyer really is, how couples find suppliers now, your unique value and offers couples can say yes to
  • From enquiry to conversation: where good enquiries come from, enquiry forms that qualify gently, the first reply by email, DM, WhatsApp and video, the discovery call, the pitch and the proposal
  • Winning the booking: rapport and inclusive language, a calm method for objections, closing plainly, holds and deposits, and following up without being a pest
  • After the yes: welcome sequences and the first 30 days, change requests and well-timed add-ons, reviews and referrals, and selling to venues, planners and corporate clients
  • Sales systems and growth: pipelines, CRMs and automations, AI tools with clear guardrails, the sales numbers worth tracking, role-play drills and training a team

look inside

Real pages from the book

Look inside The Wedding Sales Handbook: contents
Contents
Look inside The Wedding Sales Handbook: chapter one, selling is serving
Chapter one
Look inside The Wedding Sales Handbook: the same-day enquiry reply sales recipe
Stories and sales recipes
Look inside The Wedding Sales Handbook: The Sales Toolkit
The Sales Toolkit
Look inside The Wedding Sales Handbook: fillable workbook pages
Workbook pages
The Wedding Sales Handbook fillable ebook shown on a tablet
The fillable ebook

Want to read more? Download the first chapter free.

who it's for

Written for you if…

You're a wedding planner, stylist, florist, photographer, celebrant or supplier who never trained in sales
You get enquiries but too many couples go quiet after the price or the proposal
You sell for a venue or wedding business and want a clear, honest process your whole team can use
Jac Bowie, author and owner and CEO of The Wedding Academy

Jac Bowie

Author · Owner & CEO, The Wedding Academy

About the author

meet jac bowie

“I wanted to put the best of that teaching into one place you could keep on your desk.”Jac Bowie, from the welcome

Jac Bowie is the owner and CEO of The Wedding Academy, the online school for wedding planners, stylists, florists and wedding business owners. The Academy has been training wedding professionals since 2004 and has taught more than 11,000 students around the world.

Jac took the Academy over in 2022 and is based in Melbourne, Australia. Before weddings, she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run. She is the author of ten books in The Wedding Academy Handbook series, from The Wedding Planner's Handbook to The Wedding Sales Handbook.

2004Academy founded
11,000+students taught
10handbooks
100%online

The handbook series by Jac

The Wedding Planner's Handbook by Jac BowieThe Wedding Stylist's Handbook, Volume One by Jac BowieThe Wedding Stylist's Handbook, Volume Two by Jac BowieThe Wedding Florist's Handbook by Jac BowieThe Wedding Business & Marketing Handbook 2026, Volume One by Jac BowieThe Wedding Business & Marketing Handbook 2026, Volume Two by Jac BowieThe Micro, Intimate & Destination Wedding Handbook by Jac BowieThe Couple's Wedding Planning Handbook by Jac BowieThe Wedding Venue Handbook by Jac BowieThe Wedding Sales Handbook by Jac Bowie
See all ten books

What people say about Jac · LinkedIn

“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”

Jade SardonFounder, Styled by Jade & Co

“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”

Roselle GowanDirector, Events Management & Festival Director

“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”

Roland H.Business-Life Coach

Read more recommendations on LinkedIn

Start reading today

Instant download, fillable workbook pages, and yours to keep.

David Tutera

Wedding Academy | The Wedding Sales Handbook by Jac Bowie

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.