Certificate in Wedding Business & Marketing
Brand, pricing, enquiries, sales. Eleven modules that turn a qualification into paid bookings.
- 100% online, self-paced, lifetime access
- Globally recognised certification since 2004
- 40+ business templates you can use on day one
$297 USD · lifetime access
Become a Certified Wedding Professional
This course isn’t just about learning; it’s about transforming you into a savvy wedding entrepreneur, adept in navigating the intricacies of marketing, brand building, and client relations, ensuring your services are not just sought-after but celebrated.
Meet Jac Bowie
As the owner of The Wedding Academy, I oversee the content & updates for this course, and I am also here to support you through your course journey with a free 30min introductory Zoom session when you start.
After this, you’ll have monthly trainings to keep you up to date, and see regular engagement and contributions to update your content from me.
Should you require more personalised assistance during and after your course, you’re also welcome to book in for online private coaching as you need. Available worldwide.
xx Jac Bowie
OWNER
MODULE ONE & TWO
Identifying Your Business DNA
The first step in identifying your business DNA is discovering your why. You will learn how to define your purpose, values, and mission, and how to use these elements to create a strong and authentic brand identity.
By understanding your why, you will be able to communicate your unique value proposition to potential clients and customers, differentiate yourself from your competitors, and build a loyal customer base. In this module, you will also learn how to conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.
Finding Your Ideal Client
You will learn how to define your ideal client’s demographics, psychographics, and behavior patterns, and how to use this information to create targeted marketing campaigns that resonate with your target audience.
By understanding your ideal client’s needs, wants, and pain points, you will be able to create products and services that meet their specific needs and provide value to them.You will learn how to differentiate yourself from your competitors by identifying your unique selling proposition and using it to create a brand identity that resonates with your target audience.
MODULE THREE
The Business Plan
The first step in creating your business plan is to define your business goals and objectives. You will learn how to identify your short-term and long-term goals, and how to develop a strategy to achieve them.
You will also learn how to create a mission statement, define your core values, and establish a unique selling proposition that differentiates you from your competitors.
Once you have defined your business goals and objectives, you will learn how to conduct market research and analyze your competition. You will learn how to identify your target audience, understand their needs and wants, and create products and services that meet their specific needs. You will also learn how to develop a pricing strategy that is competitive and profitable.
You will also have access to a bonus video on Fearless Growth for Today’s Business. This video will provide you with insights and strategies for growing your business in today’s fast-paced and competitive market.
You will learn how to stay ahead of the curve, identify emerging trends, and seize new opportunities for growth.
MODULE FOUR
Pricing Your Services to Book Clients
The first step in pricing your services is to understand your costs and how to calculate them.
You will learn how to identify your fixed and variable costs, and how to use this information to develop pricing strategies that ensure profitability. You will also learn how to use pricing formulas to set prices that are competitive, but also allow for a healthy profit margin.
Once you have a solid understanding of your costs and how to calculate them, you will learn how to develop pricing strategies that appeal to your target audience. You will learn how to differentiate your pricing based on the value you offer, and how to communicate this value to your clients. You will also learn how to use pricing psychology to influence purchasing decisions and maximize your revenue.
In addition to pricing strategies and formulas, you will have access to a bonus video on Show Me The Money. This video will provide you with tips and strategies for increasing your revenue, maximizing your profits, and growing your business. You will learn how to negotiate effectively with clients, create upsell and cross-sell opportunities, and leverage your pricing to attract more clients.
MODULE FIVE
Contracts and Insurance
The first part of this module covers contracts. You will learn how to create contracts that protect both you and your clients, and outline the terms of your services.
You will learn how to identify the key elements of a contract, including the scope of services, fees and payment terms, cancellation policies, and liability limitations. You will also learn how to use contracts to manage client expectations, minimize disputes, and protect yourself from legal liabilities.
The second part of this module covers insurance. You will learn about the different types of insurance that are necessary to protect your wedding business, such as liability insurance, property insurance, and workers’ compensation insurance. You will learn how to identify the risks that your business faces and how to select the right insurance policies to protect yourself and your clients.
Throughout the module, you will also learn about the legal regulations that govern the wedding industry, such as licensing requirements, permits, and taxes. You will learn how to comply with these regulations and avoid legal troubles.
MODULE SIX
Marketing 101
The first part of this module covers the foundation of marketing. You will learn about the four Ps of marketing – product, price, promotion, and place – and how to use them to create a marketing plan that appeals to your target audience. You will also learn about market research and how to use it to identify your ideal client and create a marketing strategy that resonates with them.
The second part of this module covers romancing your client. You will learn about the importance of building a personal connection with your clients and how to create a brand that speaks to their emotional needs. You will learn how to use storytelling and branding to differentiate your business from your competitors and build a loyal following.
The third part of this module covers the client experience. You will learn about the importance of creating a positive and memorable experience for your clients, from the initial consultation to the wedding day itself. You will learn how to create a seamless and stress-free experience for your clients, and how to use their feedback to improve your services and build a reputation for excellence.
The final part of this module covers the psychology of sales. You will learn about the different stages of the sales process and how to use psychology to influence purchasing decisions. You will learn how to identify your clients’ needs and desires and how to communicate the value of your services in a way that resonates with them.
MODULE SEVEN
Creating a Marketing Plan
The first part of this module covers your marketing research. You will learn how to conduct market research to gain insights into your target audience, including their demographics, behavior, and preferences. You will learn how to use this information to create a customer profile, or buyer persona, that represents your ideal client.
The second part of this module covers your marketing messaging. You will learn how to craft a compelling message that speaks directly to your ideal client’s needs and desires. You will learn how to differentiate your business from your competitors and position yourself as the go-to solution for your ideal client’s wedding needs.
The third part of this module covers your marketing channels. You will learn about the different marketing channels available to you, including social media, email marketing, advertising, and more. You will learn how to choose the right channels for your business and how to create content that resonates with your target audience.
The final part of this module covers your marketing plan. You will learn how to create a comprehensive marketing plan that incorporates your research, messaging, and channels. You will learn how to set marketing goals, create a budget, and measure the success of your marketing efforts.
MODULE EIGHT
Social Media Strategies
The first part of this module covers creating content. You will learn how to create high-quality, visually appealing content that resonates with your target audience. You will learn about different content types, including images, videos, and stories, and how to create a content calendar to plan your posts in advance.
The second part of this module covers what to post and when. You will learn about the different types of posts you can create, including educational, promotional, and behind-the-scenes content. You will learn how to choose the right mix of content for your audience and how to optimize your posting schedule for maximum engagement.
The third part of this module covers Facebook 101. You will learn how to create a Facebook business page, how to optimize your page for search, and how to use Facebook ads to reach your target audience.
The fourth part of this module covers Instagram 101. You will learn how to create an Instagram business profile, how to use hashtags to increase your reach, and how to use Instagram stories to engage with your audience.
MODULE NINE
Designing your Website
The first part of this module covers website set up basics. You will learn about different website platforms, how to choose the right one for your business, and how to register a domain name and hosting. You will also learn about the importance of website security and how to protect your site from hackers and malware.
The second part of this module covers content and navigation. You will learn how to create a website that effectively showcases your services, portfolio, and pricing. You will learn how to write compelling copy, choose the right images, and create a user-friendly navigation system. You will also learn about search engine optimization (SEO) and how to optimize your website for search engines.
The third part of this module covers launch and maintenance. You will learn how to launch your website and make it live for the world to see. You will also learn how to maintain your website, update content regularly, and troubleshoot any technical issues that may arise.
MODULE 10
How to Create a Styled Shoot
In this module, you will learn how to create a styled shoot that showcases your wedding business and attracts potential clients. A styled shoot is a photo shoot that is styled to showcase specific products, services, or wedding themes. It is a valuable marketing tool for wedding businesses as it allows you to showcase your creativity and services.
The first part of this module covers creating the concept for your styled shoot. You will learn how to choose a theme, color scheme, and mood that aligns with your brand and attracts your ideal clients. You will also learn how to create a vision board and storyboard to communicate your concept to your team.
The second part of this module covers the planning process. You will learn how to create a timeline, budget, and vendor list for your styled shoot. You will also learn how to communicate your vision to your team and collaborate with them to bring your concept to life.
The third part of this module covers preparation and details. You will learn how to source and style props, choose the right venue, and create a shot list for your photographer. You will also learn about lighting and how to create a mood that aligns with your concept.
The fourth part of this module covers marketing your styled shoot. You will learn how to use your styled shoot to market your wedding business and attract potential clients. You will learn how to create a blog post, social media posts, and a press release to promote your shoot and showcase your work.
MODULE NINE
THE FUTURE OF WEDDING BUSINESSES
Personalization and Customer Experience
In the ever-evolving wedding industry, personalized marketing has become a crucial aspect of attracting and retaining customers. This module will delve into the significance of personalized marketing and guide participants on effective strategies to tailor marketing messages, offer personalized experiences, and create memorable customer journeys that enhance customer satisfaction and loyalty.
Emotional Branding and Storytelling
Focus on the power of emotional branding and storytelling in connecting with wedding clients on a deeper level. Teach participants how to craft compelling narratives, evoke emotions through marketing materials, and build authentic brand experiences that resonate with couples.
Voice Search and Speaker Optimization
With the increasing use of voice search through devices like Amazon Alexa and Google Home, discuss the importance of optimizing wedding businesses for voice search. Teach participants how to structure content, enhance local search visibility, and leverage voice-activated assistants for marketing purposes.
Everything you need to get booked.
- Sell without feeling salesy — positioning, packages and pricing clients say yes to.
- 11 modules of business, not fluff — brand, ideal client, enquiries, sales calls, contracts, socials.
- 40+ templates included — proposals, pricing sheets, contracts — $800 of tools.
- 2–12 weeks, your pace — two weeks intensive or twelve part-time. Lifetime access.
- Globally recognised — an industry certification body, trusted since 2004.
- Lifetime access · 40+ templates — start the moment you enrol.
$297 USD · lifetime access · lifetime access · no refunds, full digital access granted immediately
Certificate in Wedding Business & Marketing
This course isn’t just about learning; it’s about transforming you into a savvy wedding entrepreneur, adept in navigating the intricacies of marketing, brand building, and client relations, ensuring your services are not just sought-after but celebrated.
$297 USD
lifetime access
Enrol now →Secure checkout · instant access · lifetime access · no refunds, full digital access granted immediately
Get Certified
The Wedding Academy is an industry certification body and recognised globally. Our courses are endorsed by an international Advisory Board of wedding professionals, and in some case stars, (David Tutera), who are all leaders in their respective fields.
🎁 Introducing the Ultimate Wedding Business Resource Library 🎁
At Wedding Academy, we believe in giving you everything you need to succeed in the wedding industry. That’s why we’re now including our entire library of 40+ premium templates, guides, and checklists—worth over $800 USD—for FREE when you enroll in any of our Courses!
This exclusive resource library is designed to fast-track your success, whether you’re a wedding planner, stylist, floral designer, or business owner. From client management tools to marketing must-haves, you’ll have everything at your fingertips to build, grow, and streamline your wedding business.
I firmly believe that this course has been the best investment for my future!
The Wedding Academy provides up-to-date and in-depth knowledge, tools of the trade, work experience, support in the creation of your business, a lot of opportunities to grow and test yourself and many possibilities for networking with experts and creatives.
Monica Naclerio
amalfisoiree.com
Certificate in Wedding Business & Marketing
This course isn’t just about learning; it’s about transforming you into a savvy wedding entrepreneur, adept in navigating the intricacies of marketing, brand building, and client relations, ensuring your services are not just sought-after but celebrated.
before you enrol
Questions, answered honestly
The things students ask us most — including the awkward one.
Is this really 100% online?
Yes. Every module, video and template sits inside our online campus — self-paced, on any device. Study on the couch, on the train, or at 11pm when the kids are finally asleep.
When do I get access?
The second your payment goes through. No cohort to wait for and no drip-feed — every module and every template unlocks immediately.
Do I need any experience?
None at all. The course starts at the very beginning and takes you through to working with real, paying clients. Plenty of our students came from completely unrelated careers.
Do I get a certificate?
Yes — a Wedding Academy Global digital certificate the moment you finish, ready to put on your website, your LinkedIn and your client proposals.
How long do I have access?
For life, including every future update to the course. Come back to the templates each time you book a new client.
What support do I get?
Our student support team, the private student community, and 30-minute calls with your local mentor whenever you want a real conversation rather than a forum post.
I already work in weddings — is this too basic?
No. This one assumes you can do the work and focuses on the part that’s costing you money: pricing, packaging, enquiry conversion, marketing and getting found.
Will it help me get more enquiries?
That’s the point of it. Positioning, your website and socials, supplier referral networks, and a follow-up process so the enquiries you already get stop going quiet.
Do you offer refunds?
No — and we’d rather say so plainly than bury it. The moment you enrol you receive complete, instant access to every module and every template; there is nothing held back to try before you buy, because you already have all of it. If you’re not sure this is the right course for you, message us first and we’ll tell you honestly.
Can I pay in my own currency, or by invoice?
Yes. Choose “Other” as your payment method at checkout and our team will email you within 24 hours with an invoice and payment options in your currency.
Still not sure? Email our team and we’ll give you a straight answer.
$297 USD · lifetime access
Enrol now →
