Description
Most florists lose the booking in the consultation, not in the quote. The meeting wanders, the questions get missed, the couple is shown forty images instead of three directions, the budget conversation gets avoided, and it all ends with a vague promise to have a think. Then someone else follows up first.
The Floral Consultation Script gives you the whole meeting in order, with the lines written out so you can say them out loud. It is built to be printed and taken into the room: you work from a form with headings, which looks professional and means you never forget the question that would have changed the design.
What is inside
- The shape of the meeting, timed stage by stage from preparation to close
- Opening lines that set the frame and settle a nervous couple
- The full question set: the day and the brief, then every floral piece
- Five questions that change a meeting completely
- How to read what a client shows you, and what their images really mean
- Presenting three directions instead of a catalogue, including your recommendation
- Money lines: asking for the budget, quoting on the spot or after, and never discounting into silence
- Closing lines and a before they leave the room checklist
- A printable consultation record and a follow-up tracker
Who it is for
Florists who want more of their consultations to become bookings, studio owners training someone else to take meetings, and planners who sit in on floral consultations and want to steer them well.
After you use it, your meetings run to time, your notes are usable, your quotes reflect what the couple actually said, and you leave every consultation with a stated next step and a date in the diary. Anything to do with contracts, deposits or booking terms should be checked with your own lawyer for your market.
What’s inside
- Timed structure for the whole meeting
- Opening lines to set the frame
- Full question set for the brief and the pieces
- How to read the images a client shows you
- Presenting three directions, not a catalogue
- Money and budget lines to say out loud
- Closing lines and a leave-the-room checklist
- Printable consultation record and follow-up tracker
