Description
A couple can love your consultation and still book someone else if the proposal that follows is vague. A list of pieces with numbers next to them invites comparison on price alone. Missing delivery and install lines make the labour invisible. And without a clear next step, a keen couple simply drifts.
This template gives you a complete, client-facing floral proposal and quote, with the structure, wording and tables to build one quickly and confidently for every enquiry.
Inside you will find:
- The eight-part proposal structure, from vision summary to next steps
- How to write piece descriptions that help couples picture the design, with before-and-after examples
- How to present essential, signature and luxe tiers, plus add-ons and minimum spends
- A tier comparison table
- The points your terms summary should cover, framed for checking with your own lawyer and accountant
- Fill-in proposal cover details and itemised quote tables for personal flowers, ceremony and reception
- Delivery, install and bump-out lines and a quote summary
- Five follow-up scripts and a proposal follow-up tracker
Every table is built to print or copy into your own design software, so you can keep your branding and still follow a structure that answers every question a couple quietly asks before they book.
It is written for wedding florists at any stage, from those sending their first quotes to established studios tidying up their process.
Once you have used it, your proposals arrive on time, look professional and explain your value line by line. Couples understand what they are paying for, choose with confidence and know exactly how to book, and you spend far less time rewriting quotes or chasing replies.
What’s inside
- Eight-part proposal structure
- Descriptions that sell, with examples
- Three-tier options and add-ons
- Terms summary checklist
- Itemised quote tables
- Delivery, install and bump-out lines
- Quote summary and next steps
- Follow-up scripts and tracker
