Description
Styling businesses rarely fail on talent. They fail on timing — the styled shoot that never gets booked, the restock ordered in peak when lead times are twelve weeks, the winter look marketed in winter when everyone who wanted it booked last May.
The Seasonal Styling Calendar spreads the year out so the three jobs of a styling business — delivering weddings, making content, and buying and repairing stock — stop landing in the same fortnight.
What is inside
- How the styling year really works, with the booking lead times behind it
- A season-by-season table of what couples ask for, what sells, and what to watch out for
- A full twelve-month plan with delivery, content and stock actions for every month
- When to shoot each season so images are published while couples are shortlisting
- A shoot and content planner you fill in for the year
- Restocking on evidence, with lead times and a printable restock planner
- A season review worksheet covering revenue, average job value, what moved and what did not
- A monthly reset checklist to keep the rhythm going
Who it is for
Wedding and event stylists running their own business, planners with a styling arm, and hire businesses who want their marketing, shooting and buying on a schedule instead of a whim. Written for both hemispheres.
After you use it, you know what you are selling this month and what you are shooting for five months from now. Your shoot dates are booked in January, your stock arrives before peak rather than during it, and your quiet months finally have a purpose.
What’s inside
- What sells in each season
- Twelve-month delivery, content and stock plan
- Booking lead times explained
- Shoot and content planner
- Restock planner with lead times
- Season review worksheet
- Monthly reset checklist
