The Wedding Business Magazine – April 2018

Wedding Business Magazine
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It doesn’t seem possible that we are already onto the second 2018 issue of the magazine, but we are and I can promise you it’s a good one. Our chosen topic this issue is the Customer Experience. You only have one chance to make a first impression. The first time a potential client interacts with your brand it needs to speak to them. This first touch point could be through an email newsletter, on social media, over the phone, through your website or face to face. Whatever it is you need to have thought about the experience you want your client to have from the first moment they virtually meet you.
There are so many elements to think about when designing a customer experience for your brand. The basic ones include your marketing, your enquiry and booking process, the process after they’ve booked, during the time they work with you and after it has all been completed and the event has happened.
To really create an unforgettable client experience you need to map out the journey on paper and walk through it mentally. Try and experience what a client will experience and really think about each step carefully. The experience is what will set you apart from your competition because it is unique to you. The way your client feels and the experience they have with you will be very different to someone else offering the same service down the road.

So What’s in this Issue?

We are very excited to have our very own Academy CEO, Kylie Carlson, as the feature interview for our April issue. Kylie has been teaching and mentoring wedding professionals from around the world for the last ten years and has now launched her own brand,, where she will be offering CEO School for Creative Entrepreneurs Online.
When it comes to being an experienced wedding planner Cathrin D’Entremont of CD Weddings based in Perth, Australia is one of the best. She is one of the founding members of our Australian Advisory Board and has some great advice for us on how to really elevate your client experience.
Stopping by to talk to us about the Ultimate Wedding Experience are the team from Vivaah Weddings, a premier Wedding Planning & Management company with offices strategically located in the UAE and Thailand. The incredibly talented Michelle from Pocketful of Dreams gives us a glimpse into her world of design and creativity and talks to us about her very personal customer experience.
How you communicate with your client is a big part of the client experience and Elie Berchan of Elie Berchan Wedding and Events Creation shares some crucial advice to help you sharpen up all points of your client communication.
David Merrell of AOO Events has long been leading the way in event design inspiration and is a long time friend of the Academy having created some fantastic video content for our Academy students. Here shares his inspiration and advice in our WedInspire article for this issue.
Andy Kuchner launched the podcast The Wedding Biz and today, he shares how he’s shaping his listener’s experience to stand out in this competitive medium.
Cavin Elizabeth is a modern style wedding and portrait photographer based in San Diego, who has recently published her first book, A Bride’s Guide to a Picture Perfect Wedding, which gives couples the tools to plan their wedding with photography in mind. She has lots of great advice on entering the world of education.
We also have some great advice from Lane’ Richards of Wedding Pro Coaching on wowing your clients and Michelle Schwartz of Modern Jewish Wedding spills the dirt on how your company can think like Disney.
Two of our UK Academy students have some great knowledge to share too. Lauren Strachan chats to us about her experience running Lace Sixpence Weddings and Events in Scotland, and Monica Naclerio of Amalfi Soiree talks about elevating your client experience with workflow.
Louise Rowland of Fleurir Creative gives us some sound advice on creative marketing and Brittny Drye of Love Inc gives us the low down on creating an inclusive client experience.
Our regular columns with Meghan Ely on WedPR, Kathy DalPra on WedSEO, Shannon DePalma on WedSocial, Heidi Thompson on WedPromo, Emma Etheridge on WedBiz, Christina Scalera on WedLegal, Kellie Daab on WedExpert, Lindsasy Lucas on WedVenue, and Sam Lloyd on WedGuru, are also packed with great advice and tips as per usual.

Register for your FREE copy today.

The beautiful images from this issue of the magazine were from a shoot called Thoroughly Modern Cecilia. Meet the talented team behind the shoot:


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.