The Wedding Business Magazine – October 2018

written by


The last issue of the Wedding Business Magazine for 2019 is now out! I can hardly believe we only have 2 months left before Xmas, but here we are.

Register for your FREE copy today.

In case you missed July’s issue you can check that out right here. Each issue is packed full of great articles, advice and interviews to help you run a better wedding business.
Lights, Camera, Action! That’s the theme for our October issue and as many of you will know I’m a HUGE video marketing fan and have embraced it for both the Academy and my own creative entrepreneur brand.
Without a doubt video has dramatically increased the bottom line of my business and given my name, work and personality so much more visibility that has proven invaluable both to the Academy and my own brand, I’ve absolutely loved putting this issue together and don’t forget to check out my full article on Storytelling Video Marketing under WedInspire.

What’s in this Issue of the Wedding Business Magazine?

As always we have a jam packed issue, and as I said video marketing is the theme for this issue and by the time you’ve finished reading you’ll be ready to grab your phone and start filming.
If you’ve not heard of Zoom before I’d be surprised. We certainly use it here at the Academy to host all our Webinars and we were so excited to nab an interview with the CEO of Zoom himself, Eric S Yuan. He has some fantastic advice for wedding pros looking to start out with video marketing.
We are thrilled to share any interview with Amy Shey Jacobs, producer of the Today Show Wedding Series, Oprah Weddings, and the View Weddings. Not too shabby at all. She talks about how she went from TV Producer to owner of her own business, Chandelier Events.
I loved doing this interview with Sunny Lenarduzzi, YouTube Guru, as she has been personally mentoring me with the Academy YouTube Channel as well as my own Personal Channel. Sunny gives you the lowdown on exactly how to manipulate YouTube for your business with a great FREE cheatsheet to download.
Diann Valentine is another name that doesn’t need much introduction. Wears many hats she’s a television host, successful entrepreneur, author, wife and mother and in this interview she talks to us about how video marketing has worked for her brand.
Of course as video marketing is one of my passions, (Kylie Carlson), don’t forget to check out my article on Storytelling Marketing with Video, it’s packed full of tips and help to get you started.
Meryl Snow has nearly 30 years experience in the wedding and event industry and is a force to be reckoned with. She was one of the first to embrace video marketing in the special events space and today, she shares how video helped build her brand, along with her top tips for success.
Renowned designer and master florist Sarah Campbell learned early on that video marketing has the ability to transform one’s career. Sarah shares her journey, as well as her top lessons learned along the way.
Wedding industry expert Angela Proffitt recognised the power of video early and was eager to incorporate this strategy but staying true to her expertise, also knew she needed to do so in a way that targeted her efforts for maximum impact. In this issue, Angela shares how she embraced the “rinse, wash, repeat” method to do just that.
Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals brands develop scalable marketing strategies that brings in more inquiries and leads and she dropped by to talk about ‘getting personal the right way with video’.
Andreas Hauke of Hauke Wedding Films has grown his business into a widely respected brand in the industry. Today, Andreas is a keynote speaker focusing on video marketing and entrepreneurship for small business owners. He has some great advice to share on using video within your business.

The regular Wedding Business Magazine Columnists are:

Our regular columns with Meghan Ely on WedPR, Kathy DalPra on WedSEO, Shannon DePalma on WedSocial, Heidi Thompson on WedPromo, Emma Etheridge on WedBiz, Kellie Daab on WedExpert, Lindsay Lucas on WedVenue, Christina Scalera on WedLegal and Tracy Butterfield on WEDx are also packed with great advice and tips as per usual.

Register for your FREE copy today.

The beautiful images from this issue of the Wedding Business Magazine were from a shoot called L’amour, la vie et toi.

Our Friends

Aisle Planner Logo

Grab the freebie!

2023 Wedding Trend Report

Enjoy our International Wedding Trend Report, written by the industry for the industry. Get the latest trends globally from experts around the world.

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.