Becoming a Visionary in the Wedding Industry

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Becoming a visionary may seem like a lofty goal for some, but rest assured that it is achievable for anyone who puts in the right amount of effort. It’s someone who thinks outside the box and is setting trends as opposed to following them. Of course, that also means that you need the design, vision, and execution skills to go with the creative ideation.

Visionaries are highly sought after by clients because they know that they will craft a unique design. They want to be able to share an idea and let the professional run with it, making it ten times better.

Being an industry visionary builds your professional network as well since other event professionals will look to you for insight on the latest and greatest design trends.

Here are a few strategies for elevating your reputation in the industry and becoming a true visionary.

Be patient.

Becoming an expert takes time, plain and simple. If you are new to the industry, you need to give yourself the space to explore and learn. Don’t assume that you will jump into the business and lead others when you’re still looking to Pinterest for ideas each week. It would help if you came into your design style before you can start making waves.

Earn your marks.

Continued education is highly valuable — and not just because clients are impressed by letters after your name. Certifications are surely a powerful sales and marketing advantage, but continued education also provides you with new insights and keeps you on top of the changes in the industry.

Attend as many conferences as you can. Get board-certified in your field. Gather information and inspiration from adjacent industries, like a home design workshop or a seminar on fashion trends. Staying in learning mode is a surefire way to keep you ahead of the event industry.

Seek outside inspiration.

You cannot be a visionary if you’re always gathering inspiration from within your industry. Instead, get creative with your sources for inspiration. For example, we are all about floral design — but I’m going to furniture design centers and events about linens and textiles. That way, I know what’s up-and-coming and how it applies to floral arrangements and event design.

Traveling can be an invaluable experience, as well. When you’ve physically been to a place and immersed in a different culture, you can recreate that far better than if you saw a mood board of imagery. Understand that design comes from all directions, not just from a book or from a Pinterest page.

The hallmark of a true industry visionary is someone who takes every aspect of an event and makes it exciting and unique. It’s not just bringing in farm tables for a rustic event; it’s about breaking down every detail and bringing them together for a never-before-seen production.

ABOUT THE AUTHOR – Oleta Collins
Oleta Collins is the owner of Flourishing Art Design Studio, a premier florist and design studio in Bakersfield, California, that specializes in luxury weddings and events. She is also a Certified Floral Designer and an accredited member of the American Institute of Floral Designers.
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.