Description
Couples book people. The photos of you on your website, social profiles and speaker bios are often the first real impression anyone has of your business. Yet most wedding professionals walk into a brand shoot with a nice outfit and no plan, and come home with forty similar headshots, nothing that works as a website banner, and no images of them actually doing the job.
This planner fixes that by starting with where every image will be used, then building the shoot around it.
Inside you will find:
- A usage planner that lists every place you need an image, with shape and copy space
- A brand brief page for mood, colours and reference images
- Detailed shot lists for headshots, working shots, details and brand texture
- A dedicated shot list for website banner crops with space for headlines
- An outfits and props planner with outfit and grooming tips
- A location planning page, including permissions and backup plans
- A six-step guide to briefing your photographer
- An on-the-day schedule and natural posing tips
- The image licensing questions to ask, and to check with your own lawyer
- A filing and usage checklist plus an image use tracker
It is made for wedding planners, stylists, florists, celebrants, venue owners and any wedding business owner who is the face of their brand. It works whether you are booking your first professional shoot or refreshing images that no longer look like you.
After using it you will walk into your shoot calm and prepared, your photographer will know exactly what to capture, and you will come home with a library of images that fit your website, profiles, proposals and press kit. No more cropping your face out of a group photo for a speaker bio.
What’s inside
- Image usage planner with copy space
- Brand brief and mood board page
- Headshot, working, detail and banner shot lists
- Outfits, props and location planners
- Photographer briefing guide
- On-the-day schedule and posing tips
- Licensing questions and image use tracker
