Running a Profitable Wedding Business

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Profitable Business

We had another great Twitter Chat last night on #WedBizHour as we talked about how you can run a profitable business in the wedding industry. So many times when I talk to planners, stylists and designers they haven’t really given much thought to the business side of what they are doing. Things like pricing have no actual structure and are just number that have been plucked out of the air. The sad thing about this is that no matter how much you love what you’re doing if you aren’t making money it is a hobby and not a business.

There are some great tips we shared last night and for those of you who missed #WedBizHour we have listed some of them below and for those who are looking for the full transcript with all the great information shared you can download that right here too…

  1. Rule No 1 don’t take every opportunity you are offered. Keep the focus on your niche area & don’t try to diversify too soon.
  2. Don’t try and spread yourself too thin by being all things to all people. Be an expert in what you do & find your niche.
  3. Too many brides and not enough time? You can’t market to every bride. It’s that simple. Don’t dilute your message.
  4. Don’t cast the net so wide that you don’t catch anything. Find that area of weddings & events that you love & study it.
  5. You need to have a clear vision & stick to it. This vision will grow & develop over time but it will always be there.
  6. The vision for your company should not be determined by what others are doing as you’ll limit your potential.
  7. New ideas and businesses can be very addictive and exciting, but I urge you to take the time to do your business plan.
  8. It is imperative to understand how to price your services for profit otherwise it is just a hobby & not a business.
  9. Don’t focus on what the competition is doing instead look for the differences between your two companies.
  10. Maintain your business vision, revisit your goals regularly & don’t limit your company by comparing it to the competition.

Next week we will be chatting about how you can prepare for a meeting with a client so make sure you join us from 8-9pm GMT every Tuesday.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.