The Wedding Business Magazine Issue 3

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It doesn’t seem possible that we are nearly in June and almost at the halfway point in the year. I can hardly believe that we are on our 3rd issue of the Wedding Business Magazine, our free bi-monthly digital magazine published by the International Academy of Wedding and Event Planning for those running a business in the wedding and events industry.


For our May issue the theme is branding and everything that makes up this huge topic. We have some fantastic interviews and articles from top experts within the field of branding, along with some articles from our industry professionals who tell their stories of how they have made a success of their own brands, give us top tips for getting smart with your brand and much more.

Our cover story this month is with the uber talented Ceci Johnson of Ceci New York and Ceci Style as she tells us how she took her business from nothing into an internationally renowned brand. Kristin Banta of Kristin Banta Events took time out to talk to us about her take on branding and how she has applied this to become a very successful event producer and TV star.

Fiona Humberstone of the Brand Stylist and author of best selling book How to Style Your Brand, dropped by for an in-depth interview about how to create a brand that packs a punch, and gave us some great insights into how she helps clients really get to know and understand their brands.

Ashley Malone from Ashley and Malone Creative Agency took time out to answer our questions about her 8 steps dating process she uses with her clients when creating a brand and we welcomed two guest columnists for the month, Rafaella Iscra who gave us a report on the Destination Wedding Planning Congress and Shannon DePalma on WedSocial.

Our regular columns with Meghan Ely on WedPR, Kathy DalPra on WedSEO, Tina Reading on WedDigital, Heidi Thompson WedPromo and Emma Etheridge on WedBiz are also packed with great advice and tips.

The images from this issue of the magazine were styled by Pamela Dunn, Wedding Planner and Stylist, and photographed by Cream Photography. We asked Pamela to design a schoolroom for creative professionals within our film studio from which the Academy filmed their latest episodes of Academy TV.

You can get your copy right here by subscribing to our mailing list. It’s free and packed full of great interviews, tips and advice from experts around the globe from the wonderful world of weddings.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.