Running a Wedding Business

written by

Jac

How do you run a successful wedding business? If only I had a dollar for every time I have been asked that question. I know I have said it before in other posts but running a business and being a wedding planner do not go hand in hand. Unfortunately, just because you are a great wedding planner, designer or stylist doesn’t mean that you will automatically be a good business person. The business of weddings takes different skills to the planning of weddings.

There is something that I lovingly refer to as ‘The 6 P’s of Launching a successful Wedding Business. They cover the basics you need to know when taking those first faltering steps:

Preparation – without good preparation even the best business ideas will fail
Purpose – if you don’t know what the purpose of your business is – how will anyone else

Price – you can’t make up your prices as you go along. You need to analyse your costs to help you dictate your fees
Promotion – although word of mouth is by far the best marketing tool, you need to create the buzz to get the word of mouth happening
Performance – without a good consultation technique you’ll never get the chance to show off your planning skills
Proposal – this is the deal breaker. A good proposal will win or loose you your client
successful wedding business

Now if you notice, no where in there is anything about etiquette, flowers, cakes, sourcing a venue, tool kits or anything else to do with planning a wedding. Why? Because we are assuming you already know how to plan a wedding or why else would you be launching a wedding business? It is essential that you embrace all aspects of running a wedding business in order to truly make it a success! As well as the business units in our course material we are also the publishers of The Wedding Business Magazine, a great free resource packed full of industry news, business advice and pro tips. Our July issue will be released at the end of this month, get it direct to your inbox by subscribing today.
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.