Tuesday Tutorial – NZAWEP Sits Down with Aimee Jane Cake Design

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Lizzie Waterson is a recent addition to our New Zealand Academy tutor team, as well as the proud owner of Elizabeth Jean Weddings and Events. She has planned, styled and executed celebrations from an intimate 18 to large scales of over 120+ guests. This week Lizzie sits down with NZ based wedding cake expert, Aimee of  Aimee Jane Cake Design. 

Some say it is not a party without cake…some say life is too short to say NO to cake. Here at the New Zealand Academy, we believe sometimes the answer is cake, no matter what the question.

Aimee from Aimee Jane Cake Design has been creating unique and delicious masterpieces in her home town of Taranaki for over 6 years. She prides herself on using the best ingredients, original ideas, and innovative designs. Aimee works with each couple to create something personal and memorable for their wedding day. Our New Zealand Tutor Lizzy sat down with Aimee and got an inside view on how a cake designer may work alongside a planner/stylist.

As a creative in the industry, how can a planner/stylist help the client in the process with cake design for their event?

Something that Wedding Stylist/Planners can do to help in the cake design process with their clients is to provide me with visuals. So whether that is pictures of styling that will be used, flower choice (so that I can match my sugar flowers to suit the bouquets), colour swatches so that I can match the fondant or buttercream to the colours being used. Also knowing the theme of the Wedding, so that I can give design and idea that will suit. At Aimeejane Cake Design I pride myself on coming up with designs that tie the Wedding Cake in with the rest of the styling details.

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What do you think are the pros and cons of working with a planner/stylist?

The pros of working with a planner/stylist are that quite often I get recommendations from the stylist to the Bride and Groom about using me as the Cake Designer. Stylists like to be able to rely on the Wedding Vendors that they work with so will often have a list of those who they work with. I personally don’t think that there is a con with working with a planner/stylist.

What makes you want to work with a specific wedding planner/designer….and what would completely put you off?

In the 6 years that I have been in business, I have found that I love working with people who are creative and like-minded. Something that would put me off is a Wedding Planner telling me how to run my business or not allowing me to be creative with my designs.

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.