She Creates Business Podcast Show – Storytelling Marketing

written by


A couple of weeks ago I had the privilege of being interviewed by Kinsey Roberts for the She Creates Business Podcast Show. Our topic was Storytelling in Video Marketing for Wedding Pros. I’m excited to say you can now listen to the full podcast right here.
Once upon a time, the idea of having a video made for your wedding business was only for those who had money to burn. Nowadays, video marketing is no longer considered a luxury – but rather a necessity.
It’s a powerful way to connect with you audience and it gives you full creative license to reach out through the screen and grab your viewer’s attention and capture their hearts and imagination at the same time.
It’s all about creating that emotional connection and that’s what video helps you to do. Plus, it helps that Google and the other search engines LOVE video. This can only be a good thing for your website SEO.

Why storytelling in video marketing?

In today’s social media driven world we love to know what’s going on behind the scenes and we absolutely want to know the person behind the brand. Especially in the wedding industry where we’re working with people on such a personal level. That’s where storytelling marketing comes into play.
However, you have to remember that with video, the same as any other medium, it isn’t about you it’s always about your ideal client. As one of my favourite gurus, Simon Sinek, always says, ‘People don’t buy what you do, they buy why you do it.’
Telling your story in a way that creates an emotional connection with your ideal client is the key. Video can really help you to tell that story.
If a picture is worth a thousand words then a video is worth a million.

It’s not about you it’s about your ideal client

The most important thing to remember is that video is NOT an advertisement for your wedding business!
Don’t turn every video into an advert for the amazing services you offer. This is really important for building that all important know, like, trust factor…don’t even be tempted to go there!
Tell a story, your story. What brought you into the wedding industry? How does it make you feel and how can you use that in a way that resonates with your ideal client?
Always remember to bring it back to your ideal client and what’s in it for them. Why should they care? How can you relate what your saying back to them.

Show you personality

Don’t try to be someone you’re not. be your own unique self.
The wonderful thing about video is it very quickly allows people to love you or hate you. If they can’t stand to watch you on a two minute video they were never your client in the first place.
Video helps you to quickly weed out those people that aren’t your tribe allowing you to focus on those that are.
I hope you enjoy this podcast and don’t forget to subscribe to Kinsey’s show after you listen. You can find her at


Our Friends

Aisle Planner Logo
Shop Bride and Bridesmaid Robes at Kennedy Blue!

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.