AI (artificial intelligence) in marketing, made quite the entrance when ChatGPT hit the scene in late 2022—it seemed like it was all anyone was talking about! Nearly 9 months later, it’s still the topic dominating nearly every conversation in every industry. And for good reason. AI is an amazing new tool we now have at our disposal, and it is changing the way we do a lot of things—including how we market our businesses. So today, we wanted to explore a few of the reasons you should be thinking about using AI to help you market your wedding planning business. Read on to see what our top 2 are!
AI is an accelerant
Perhaps the thing that makes AI so cool is watching how fast it gets things done—really seconds is all it needs to do most of the things you’ll ask it to! And that speed means you can get more tasks done in less time—which is a huge value add for anyone running a wedding planning business. But just because it can be a value add doesn’t mean you how to make it one for you—so let’s dive into that.
When you’re trying to save time with your marketing tasks, AI enables you to analyze data faster and more accurately than ever before. (Wondering what data you’d be analyzing as a wedding planner—hello inquiry emails and client reviews!) You can use AI to get better insight into the reasons couples reach out to you for wedding planning services as well as what they thought about working with you after they did.
The other thing AI can do is write drafts of pretty much anything, really fast. That blog post you’ve been meaning to write? First draft done in a couple minutes. Those social media captions you need to write but all of the sudden your email inbox is flooded? Get them 90% there in a few quick keystrokes. And this time-saving (and, let’s be honest, energy-saving) tool can help empower you to keep up with your marketing your wedding planning business—because you’re not needing to think so much, so hard, or spend so much of your precious time on the more mundane marketing to-do’s on your list.
Whenever you use AI to draft copy for you, you must do two things: review and revise. That is because you should never publish content 100% written by AI—you need to make adjustments so it sounds more like you as well as add in your expertise, advice, and stories to make sure it is personalized to your business and ideal couples.
AI can be your in-house assistant
A lot of wedding planners have assistants for wedding day but not many have assistants to help them with their marketing (for a few reasons—money being one of them). And while investing in marketing help or marketing tools is always a good idea, you can use AI as a stop gap because it’s really good at doing what it’s being asked to do.
But of all the things you could possibly ask AI to do, the thing you might find most helpful is asking it to do the initial brainstorming for you. Whether that is creating a list of SEO keywords for you to research or asking it for questions couples as the internet about a specific part of the planning process (that you can then turn into a blog post!), there are ways to make sure you are always starting from something versus needing to sit down to a blank canvas.
Overall, AI has the power to transform your wedding planning business by making marketing tasks faster and easier. By using it for data analysis, copywriting drafts, and brainstorming ideas, you can save yourself time—and energy! If you’re interested in trying out how Enji’s AI copywriting tools can help you do your content related marketing tasks faster than ever, sign up today for a free trial. With just a few clicks of a button you’ll be able to see firsthand how this technology is changing the game when it comes to getting your business in front of potential clients on the internet.