2 Reasons Every Wedding Planner Should Use AI in Marketing

2 Reasons Every Wedding Planner Should Use AI in Marketing
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AI (artificial intelligence) in marketing, made quite the entrance when ChatGPT hit the scene in late 2022—it seemed like it was all anyone was talking about! Nearly 9 months later, it’s still the topic dominating nearly every conversation in every industry. And for good reason. AI is an amazing new tool we now have at our disposal, and it is changing the way we do a lot of things—including how we market our businesses. So today, we wanted to explore a few of the reasons you should be thinking about using AI to help you market your wedding planning business. Read on to see what our top 2 are! 

AI is an accelerant

Perhaps the thing that makes AI so cool is watching how fast it gets things done—really seconds is all it needs to do most of the things you’ll ask it to! And that speed means you can get more tasks done in less time—which is a huge value add for anyone running a wedding planning business. But just because it can be a value add doesn’t mean you how to make it one for you—so let’s dive into that.

When you’re trying to save time with your marketing tasks, AI enables you to analyze data faster and more accurately than ever before. (Wondering what data you’d be analyzing as a wedding planner—hello inquiry emails and client reviews!) You can use AI to get better insight into the reasons couples reach out to you for wedding planning services as well as what they thought about working with you after they did. 

The other thing AI can do is write drafts of pretty much anything, really fast. That blog post you’ve been meaning to write? First draft done in a couple minutes. Those social media captions you need to write but all of the sudden your email inbox is flooded? Get them 90% there in a few quick keystrokes. And this time-saving (and, let’s be honest, energy-saving) tool can help empower you to keep up with your marketing your wedding planning business—because you’re not needing to think so much, so hard, or spend so much of your precious time on the more mundane marketing to-do’s on your list.


Whenever you use AI to draft copy for you, you must do two things: review and revise. That is because you should never publish content 100% written by AI—you need to make adjustments so it sounds more like you as well as add in your expertise, advice, and stories to make sure it is personalized to your business and ideal couples.

AI can be your in-house assistant

A lot of wedding planners have assistants for wedding day but not many have assistants to help them with their marketing (for a few reasons—money being one of them). And while investing in marketing help or marketing tools is always a good idea, you can use AI as a stop gap because it’s really good at doing what it’s being asked to do. 

But of all the things you could possibly ask AI to do, the thing you might find most helpful is asking it to do the initial brainstorming for you. Whether that is creating a list of SEO keywords for you to research or asking it for questions couples as the internet about a specific part of the planning process (that you can then turn into a blog post!), there are ways to make sure you are always starting from something versus needing to sit down to a blank canvas.

Overall, AI has the power to transform your wedding planning business by making marketing tasks faster and easier. By using it for data analysis, copywriting drafts, and brainstorming ideas, you can save yourself time—and energy! If you’re interested in trying out how Enji’s AI copywriting tools can help you do your content related marketing tasks faster than ever, sign up today for a free trial. With just a few clicks of a button you’ll be able to see firsthand how this technology is changing the game when it comes to getting your business in front of potential clients on the internet.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.