The Sustainable Floristry Guide

$17.00

Foam-free mechanics that actually hold, seasonal sourcing you can defend, reusable vessels that come back, and a waste plan agreed before the wedding. Plus how to talk to couples honestly without slipping into greenwashing.

Description

Sustainable floristry is talked about far more than it is practised, and most of the advice stops at “stop using foam”. That leaves the hard part unanswered: what holds a large install without foam, what you say to a couple who wants peonies out of season, who pays for vessel collection, and where three hundred stems actually go on Sunday morning.

This guide is the practical version. It works through each decision you make in a wedding — mechanics, sourcing, vessels, waste and marketing claims — and gives you methods, scripts and printable worksheets for each one.

Inside you will find:

Where the impact really sits: mechanics, sourcing, single-use materials, end-of-night waste and studio running costs
Seven foam-free mechanics explained, from chicken wire pillows and moss bundles to woven armatures and weighting instead of gluing
A swap list of what to stop buying and what to buy instead
How to source locally and seasonally, and the questions to ask growers and wholesalers
A printable sourcing sheet with substitutes for every focal flower
Seasonal design habits to build into every quote
Vessel hire: building a core stock, pricing collection, and a vessel and hardware log
Waste, composting and rehoming, planned before the wedding rather than after it
An end-of-event waste log
The client conversation, written out word for word
Claims to avoid, so your marketing stays honest
A seasonal studio audit you can score yourself against

It is written for wedding florists, floral designers and studio owners who want to change how they work without pretending to be perfect.

After working through it, you will have two or three real changes in place, worksheets you fill in per wedding, and language you can use with clients that is confident, specific and true. That is worth far more than a badge on your website.