I am thrilled to be bringing you another interview from our Business of Weddings Podcast Series. In this episode I had a very frank conversation with Michelle Loretta of Sage Wedding Pros about marketing plans.
For those of you who don’t know Sage Wedding Pros help those in the wedding industry create financially viable businesses. They have a fantastic product called the Simple Plan, which most simply put is business planning made easy. They also run the Be Sage Conference, which I had the great pleasure of attending in Chicago in 2014. We have been a follower of their blog for a number of years now and cannot recommend it highly enough – really fantastic business information without the fluff.
Everyone talks about creating their business plan and some people do it and some people don’t, but it does at least get talked about. Marketing on the other hand is often the poor relation, so we want to give it an airing and really get into the nitty gritty of what a marketing plan is and how it will help you to take your business to the next level.
- How to identify your niche area in the wedding industry
- The steps required to write a marketing plan
- Creating a marketing strategy
- Understanding the options available in marketing your wedding business
Click the image below to listen to the Podcast