Creating a Marketing Plan

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I am thrilled to be bringing you another interview from our Business of Weddings Podcast Series. In this episode I had a very frank conversation with Michelle Loretta of Sage Wedding Pros about marketing plans.

For those of you who don’t know Sage Wedding Pros help those in the wedding industry create financially viable businesses. They have a fantastic product called the Simple Plan, which most simply put is business planning made easy. They also run the Be Sage Conference, which I had the great pleasure of attending in Chicago in 2014. We have been a follower of their blog for a number of years now and cannot recommend it highly enough – really fantastic business information without the fluff.

Everyone talks about creating their business plan and some people do it and some people don’t, but it does at least get talked about. Marketing on the other hand is often the poor relation, so we want to give it an airing and really get into the nitty gritty of what a marketing plan is and how it will help you to take your business to the next level.

Podcast Deliverables:

  • How to identify your niche area in the wedding industry
  • The steps required to write a marketing plan
  • Creating a marketing strategy
  • Understanding the options available in marketing your wedding business

Click the image below to listen to the Podcast

Podcast Image Michelle


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.