Backstage at the Pre-Launch Party of Wedding Trend Report

written by


live-stream-pre-launch-blog-postLast Friday saw the long awaited LIVE stream pre-launch of the International Wedding Trend Report for 2017. Here at Academy HQ excitement had reached fever pitch as we waited in the studio to attempt an industry first, to live stream our online TV show simultaneously across both YouTube and our five Academy Facebook Pages.

The set was to die for and bang on trend. Our amazing stylist Pamella Dunn dreamt up a fabulous concept for us with an edgy take on the trend of ‘bringing the outside in‘. The team at Typical Type provided us with our gorgeous lighting installation and all the set props and furniture from Event Prop Hire brought the entire thing to life, including two grass covered sofas.

We had two fantastic experts, Louise Beukes of wedding and lifestyle blog B.Loved and Bernadette Chapman of Dream Occasions and founder of the UK Alliance of Wedding Planners, standing by on Skype so we could cross live to them during the broadcast. Our very own mixologist was waiting to make us cocktails from Mix and Twist and of course our special guests in the studio, Pamella Dunn from Pamella Dunn Events and the Academy’s very own Zoe McKeown, lead tutor, course consultant and wedding planner, along with 4 of our talented students, made up our studio guests. We even had the talented team from Catherine Elizabeth to do our hair and make-up, and of course we can’t forget our wonderful tech team from Crosscut Media who made the magic happen and Cream Photography making us look good with fabulous photorgaphy.

We got a sneak preview of the trends that are going to be gracing us with their presence in 2017. We also heard about which social media platforms are going to be popular with our bridal couples, so we can get ahead of the game and make sure we are upto speed on how to use them for our own marketing campaigns. From doughnut walls to gin bars we are set to have a great year in the wedding world, but don’t take my word for it. Check out our live pre-launch below on playback to find out what all the fuss was about.

I am happy to report that it went off without a hitch and all the sleepless nights were worth it. We pulled it off and had a blast doing so, as you can probably tell by all the happy faces. As educators in the industry we are always finding fun and new ways to spice up your learning and I think we definitely achieved that with this live stream.

Don’t forget that the full 140+ page report comes out on the 4th of January, 2017 and you can have your FREE copy delivered straight to your Inbox, but you do need to subscribe, so click here to make sure you get your copy.


Our Friends

Aisle Planner Logo
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Give the gift of choice
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.