Stories, guides & honest advice from The Wedding Academy.
How wedding florists reduce flower wastage across the whole job — smarter floral recipes, better conditioning, foam-free mechanics, repurposing on the day and what to do with leftover flowers.
How to run a wedding styling consultation that books the client — preparation, a step-by-step meeting structure, the budget conversation and turning it into a styling proposal.
Wedding guest list management for planners: build one master list, set tiers and cut-off dates, handle plus-one and kids conversations, chase RSVPs and send final numbers to suppliers.
Learn how to make buttonholes and corsages that last all day — choosing hardy flowers, conditioning, wiring, taping, binding and pinning them securely.
Becoming a certified wedding stylist starts with the right training. Learn the 7-step path from course to portfolio, plus how to launch your business.
Wedding candle styling done right: how stylists layer candlelight for ambience, keep flames safe and work within venue rules on naked flames and LEDs.
The typical wedding ceremony order, step by step — from guest arrival and processional to vows, signing and recessional — and how planners run it.
Wedding planning pricing is part math, part strategy. Learn how to set rates, build packages, and write contracts that protect your profit.
The best books for wedding florists cover technique, flower varieties, colour, mechanics and business. Build a floral library that works hard.
How to grow a wedding planner side hustle into a full-time business — when to leap, what to have in place first and how to grow without burning out.
Online certificate courses in wedding planning, styling, floral design and business. Self-paced, 100% online — more than 11,000 students since 2004.
See the certificates →
Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.
He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.
Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.
Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.
Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.
Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.
