Tuesday Tutorial – Having Sales Confidence

sales confidence
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Zoe McKeown is an Academy tutor with our UK campus, as well as owner of her successful wedding planning business, Cherish Weddings. This week in our Tuesday Tutorial, Zoe discusses the importance of having sales confidence in your wedding or events business, and reveals some of her tips for getting it!
If you are working on your own then you will have to be all things for your company.
One of the most important is being a sales person.
This is how you will find and secure your work/income. In the beginning it can be difficult to feel confident enough if you have not had much experience. So before you start your business you need to be clear in your mind what you are selling and who you are selling it to. If you know exactly what you are offering a client and you believe that your service can help them then you will be able to promote your company well. If you have any doubts that you are charging too much, or doubt why people would want to employ you it will come across when you meet a potential new client.
Network meetings can help in the beginning and get you talking about your business with others who are not necessarily future clients but like minded people trying to spread the word about their company. This should help you to build your confidence and also identify what your natural pitch sounds like and if you are able to talk with passion and authority. It is usual to feel a little uncomfortable to begin with but if you can throw yourself into a few of these lunches or meetings you will feel proud of your self. Whilst you may not find work initially you will definitely learn about your strengths and then be able to reflect on how you present your business to others.
Another benefit from networking groups is that you get instant feedback and questioning about your business. If you reflect on these you will be able to understand more about the information you present and perhaps think about answers which will in turn direct your business plan/website information. “So what does a wedding planner actually do?” “ How much does it cost?” “ Do you go to the weddings?”
Remember that you will get better at selling your business and as your confidence grows so will your pitch. If you are chatting to a bride they think you are the expert. They have never planned a wedding before so you are in a position of more knowledge than them so believe in your self and your business ideals and go for it!

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.